Information you need to know


Here you will find links to articles that have been featured in trade pubications such as Nursery Managment Magazine and Hort Innovation as well as sound advice that you can use to make sure your business stays on top of the competition. Don't wait to take your green industry business to the next level. Contact us today to learn more about our business consulting services and how we can help you achieve your growth goals.

growth mindset: My first experience
Rayne Gibson Rayne Gibson

growth mindset: My first experience

Embark on a transformative journey with me as I share my experience attempting to introduce positive changes within my company. This personal narrative sheds light on the importance of overcoming fixed mindsets and fostering a growth mindset for organizational success. Learn valuable lessons on perseverance, resilience, and the crucial role of leadership in driving change. Cultivate a growth mindset in the workplace, creating a culture that thrives on innovation and adaptability.

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“I Have a Problem with My Order”
Rayne Gibson Rayne Gibson

“I Have a Problem with My Order”

Discover the winning formula for success with a real conversation example. Learn how to nurture lasting customer relationships by setting expectations, delivering on promises, and handling challenges gracefully. Explore the importance of trust in both arenas and gain valuable insights to elevate your sales game. Dive into our in-depth analysis that combines the art of courtship with the science of sales to help you thrive in the green industry

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Cash Flow as a Key Metric: Measuring Growth
Rayne Gibson Rayne Gibson

Cash Flow as a Key Metric: Measuring Growth

Discover the crucial role of cash flow as a key metric in your nursery business. Learn how it can drive sustainable growth, help you assess expansion projects, and navigate seasonal challenges.

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Navigating the three Laws of Production in the Nursery Business.
Rayne Gibson Rayne Gibson

Navigating the three Laws of Production in the Nursery Business.

Discover the essential principles of success in the nursery business by understanding and balancing the laws of plant production. Learn how these laws guide nursery owners and managers to make informed decisions that optimize profits, market demand, and resource allocation.

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the Power of AI: Sales made simple
Rayne Gibson Rayne Gibson

the Power of AI: Sales made simple

In this article, we delve into the game-changing impact of AI and ChatGPT on the horticulture sales process. We explore how these innovations can aid in identifying new leads, understanding customer needs and expectations, becoming more than order-takers, and streamlining systems to ensure maximum customer satisfaction.

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Achieving Work-Life Harmony: the Power of Fun and Managing Workplace Stress
Rayne Gibson Rayne Gibson

Achieving Work-Life Harmony: the Power of Fun and Managing Workplace Stress

In today's fast-paced business world, managers and owners face the challenge of balancing work stress with the need for a fun and engaging environment. This blog post explores the art of finding an equilibrium between fun and stress, offering valuable insights for leaders seeking to create a harmonious workplace. Discover the significance of embracing the power of fun, leading by example, fostering a supportive ecosystem, encouraging work-life integration, and learning from every experience. Join us on this transformative journey to redefine your role as a manager or owner and unlock the potential of a balanced and thriving workplace. #Leadership #WorkplaceCulture #Balance #EmployeeEngagement

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Tradeshows Unplugged: Elevate Your Business through Face-to-Face Marketing
Rayne Gibson Rayne Gibson

Tradeshows Unplugged: Elevate Your Business through Face-to-Face Marketing

Discover the untapped potential of face-to-face marketing in the nursery and landscape industry with our guide to mastering tradeshows. Learn how to set goals, address pain points, and prepare effective talking points for maximum impact. Unlock growth opportunities and leave a lasting impression on potential customers.

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Get to know Rayne Gibson
Rayne Gibson Rayne Gibson

Get to know Rayne Gibson

Get to know Rayne Gibson is an interview article published to highlight new and upcoming green industry businesses and their owners.

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